Google’s New Update: AVIF Images for SEO

Google now supports AVIF images in Search and Google Images, offering a big boost in website performance.

What Is AVIF?

AVIF is a next-gen image format that offers better compression and quality than JPEG, PNG, and WebP, while reducing file sizes by up to 50%.

How AVIF Boosts SEO

AVIF images improve Core Web Vitals, particularly Largest Contentful Paint, making websites faster and more SEO-friendly.

Improved Crawl Efficiency

AVIF helps reduce page loading times, which enables Googlebot to crawl and index more pages, improving your crawl budget.

AVIF vs. WebP

AVIF generally beats WebP with smaller file sizes and higher image quality, making it the better choice for most web content.

Browser Support for AVIF

Major browsers like Chrome, Edge, Firefox, and Safari support AVIF. It’s also compatible with CMS platforms like WordPress and Joomla.

Growing Popularity

Currently, AVIF is used on just 0.2% of websites, but its usage is expected to rise with Google Search support.

No Special Steps Required

Google will automatically index AVIF images—no additional actions needed for them to appear in Search.

The Future of SEO

Adopting AVIF could soon become standard practice, helping sites improve their performance and search visibility.

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