Generative AI tools are rapidly evolving, but they often prioritize efficiency over accuracy, creating challenges for SEOs.
According to a Jigsaw study, AI search engines can sometimes promote misinformation, making it harder for users to form unbiased opinions.
SEO professionals have worked hard to move from manipulating audiences to empowering them with valuable, accurate knowledge.
An SEO ontology helps structure knowledge and strengthens the bond between human and AI interaction, ensuring better information flow.
Generative AI must be harnessed in a way that protects the web as a shared resource for knowledge and content creators.
By leading community-driven efforts, SEOs can help shape and enhance generative AI tools, ensuring they work for people and not just for efficiency.