While Google and Bing dominate, search engines like Baidu, Yandex, Naver, and Seznam are making major strides with AI and Large Language Models (LLMs).
Baidu’s ERNIE model enhances search results through natural language processing, helping users get more accurate and relevant answers.
Baidu’s AI is being integrated into apps like Baidu App, Wenku, and Marketing, transforming content creation and management.
Yandex has introduced YATI to better understand search queries and documents, while Neuro AI improves Russian-language processing and is integrated into tools like Alice.
Naver’s Cue: acts like a personal assistant, powered by HyperCLOVA X, offering conversational, context-aware search results.
Czech search engine Seznam integrates AI across services like real estate and news, with plans to expand into voice tech and more.
These innovations are changing the search landscape, offering new opportunities for SEOs to optimize for global and AI-driven search engines.