Google now supports AVIF images in Search and Google Images, offering a big boost in website performance.
AVIF is a next-gen image format that offers better compression and quality than JPEG, PNG, and WebP, while reducing file sizes by up to 50%.
AVIF images improve Core Web Vitals, particularly Largest Contentful Paint, making websites faster and more SEO-friendly.
AVIF helps reduce page loading times, which enables Googlebot to crawl and index more pages, improving your crawl budget.
AVIF generally beats WebP with smaller file sizes and higher image quality, making it the better choice for most web content.
Major browsers like Chrome, Edge, Firefox, and Safari support AVIF. It’s also compatible with CMS platforms like WordPress and Joomla.
Currently, AVIF is used on just 0.2% of websites, but its usage is expected to rise with Google Search support.
Google will automatically index AVIF images—no additional actions needed for them to appear in Search.
Adopting AVIF could soon become standard practice, helping sites improve their performance and search visibility.